Martin Dolezel

Head of Procurement EMEA
Pfizer

Check out the incredible speaker line-up to see who will be joining Martin.

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Day 1

Thursday, August 11th, 2016

14:40 Case Study – How to Develop a More Robust Commercial Category Strategy as Part of Your Procurement Transformation

If you are in the process of changing your approach to category management make sure you attend this session to discover how Pfizer is finding success with a recent shift in strategy. To explain the benefits of the new commercial category management project Martin will draw on his team’s experience and in-depth feedback from around the business.

Is category management really right for you?
How to make quick changes to your category management strategy without dramatically altering your organisation chart
How to engage your internal stakeholders in the design and implementation of commercial category management to ensure it is sustainable
How to integrate new category management strategies into your overall transformation approach